Steps To Write an Effective eCommerce Email Copy
The purpose of this document is to provide you with a step-by-step guide on how to write an effective eCommerce email copy.
In this guide, you will learn the following:
– How to write a compelling subject line for your eCommerce emails.
– What to include in your email subject line to increase open rates and click-through rates.
– The difference between a lead magnet and an eCommerce offer.
– A lead magnet is a piece of content that you send to your email subscribers to entice them to open your email. It’s a freebie That you offer in exchange for an email address. For example, you could offer a free e-book, a free report, or a free webinar. This is the type of email you would send to someone who has already expressed an interest in your product or service. You want to make it easy for them to opt-in to your list so that you can continue to communicate with them in the future. An offer is something that you want to give away for free, but it’s not something that they have to sign up for in order to get it. They can get it for free if they want to, but they don’t have to. Examples of offers would be a free trial of your product, a coupon code for a discount, or an exclusive offer that’s only available to the first 100 people who sign up. These are the types of emails that you’d send to people who haven’t expressed any interest in what you have to offer yet, but you still want to reach out to them and get them on your email list. Once they’ve signed up for your list, you can start to send them emails that are relevant to what they’re interested in and what you’re offering. If you’re not sure what type of emails you should be sending to your subscribers, check out our guide on How to Choose the Right Type of Email for Your Business.
– Why it’s important to use a call to action (CTA) in your emails, and how you can use a CTA to increase your open and click through rates.
## Before You Begin
Before you begin writing your email copy, make sure that you have a clear understanding of what your email is going to be about. Think about what you want your email to do for your subscribers. What are you trying to get them to do? What do you want them to take away from your email? Do you have an offer that you’re trying to sell to them? If so, what is that offer?
If you don’t know the answer to any of these questions, you’re going to have a hard time coming up with a compelling email that’s going to get your subscribers to open it and click on the link that you’ve included in the email.
## How to Write a Compelling Subject Line for Your eCommerce Emails
Your subject line is one of the most important parts of your email because it’s the first thing that your subscribers are going to see. Your subject line needs to be compelling enough to make them want to open the email, but not so compelling that it makes them feel like you’re spamming them. In order to do that, you need to know what makes a subject line compelling. Here are a few things to keep in mind when you’re writing your subject lines:
– Make sure that it’s short and to the point. A good rule of thumb is that your subject line should be no more than 50 characters long. Anything longer than that and you run the risk of it being cut off in the preview pane of the email client that your subscriber is using, and they won’t be able to read the entire subject line. Also, if you’re sending out a lot of emails, it’s a good idea to keep the subject line short so that it doesn’t take up too much of your subscriber’s time. That way, they’re more likely to click on your link and read your entire email, instead of just skimming over it.
– Use the active voice. The active voice is when you use the word “I” instead of “you” or “we.” It makes the email sound more personal, and it makes it easier for your subscriber to relate to you and your business. Instead of saying, “You should buy our product,” you can say, “I want to show you how our product can help you.” Or, “We want to help you get more sales.”
– Use a question.