How to Make an Infographic in 30 Minutes (2022 Guide)
Step 1: Define your audience
Part of making a good infographic is deciding who it is for and—equally as important—who it is not for. Who your target audience is will determine what data you use, how much lingo and jargon you can get away with, what the overall style of the infographic will be, and in what detail you need to explain everything.
Is your target audience internal or external?
When you create an infographic for internal audiences, you can skip over basic information. You don’t have to explain the basics to your colleagues who have been working on the same thing for months. When your audience is external, however, you have to set the stage before you explain the details.
What’s your target audience’s position?
An infographic aimed at executives will be different than an infographic aimed at interns. The higher up you go in an organization, the more strategic things become and your infographic will have to reflect that.
What level of knowledge do they have?
When your audience consists of experts, you can safely assume they understand the lingo associated with your field. You can skip over basic information and go more in-depth. This is important to consider also if you’re using it as a native ad on an article.
The audience for the infographic we’re creating is external. They have a working knowledge of what an infographic is and what you can do with it, and they need to communicate either with customers or with the general public.
Ready to create an eye-popping infographic?
Visualize a process
In 2011, Everlane created an infographic explaining why clothes cost more than they should. They walk you through the process of what it takes to create a basic t-shirt and how much each step costs. Then, in the second half of the infographic, they explain how companies mark up the price and how it’s sold to you at a much higher price than it needs to.
Report on data
Spreadsheets are boring. An infographic can take the same data and turn it into a meaningful story. Whether you need to report on progress, inform your boss, or do regular data visualization, infographics can be used to give a nice overview of where you are and what needs to get done.
Onboard an employee
Starting a new position is stressful and confusing. If someone is new in your organization and you want to give them a cheat sheet of how your company works, you can create an infographic for them to reference.
For our infographic, our goal is to educate people on how to best create an infographic. We’re doing that by creating a summary of this post that you can reference or send to other people.
3. Make data visualizations for your infographic
We’ve developed the ICCORE method to help you pick the best charts for your data. First, for each piece of data you want to visualize, determine whether the primary goal will be to:
There’s no magic bullet for exploration—the visualization style will really depend on the specifics of your data. Interactive charts like this one that allow for filtering, sorting, and drilling down are the often best choice, but these can be costly and time-consuming to develop. If you’re a visualization beginner, try to stick to the other choices.
That’s a quick rundown of our ICCORE method. Now, you should have everything you need to pick appropriate charts for each set of data you want to visualize. Just think about what you want to emphasize, and pick your chart accordingly.
4. Create your layout using an infographic template
Create a natural information flow
Start by telling your reader what they’ll gain from your infographic (i.e. turn the burning problem into your header), follow up with the charts that address the “supporting questions”, and then drive it all home with the charts that address the “probing questions”.
Use a grid layout to add structure and balance to your infographic
It will give your elements some essential order and, keeping in mind that we naturally read from left to right and top to bottom, it can be used to direct your reader’s gaze from element to element.
Make an infographic with a ready-made template
If building a layout from scratch is too intimidating, we offer ready-made infographic templates that you can personalize to fit your data. The trick is to pick one that works well with your content.
The best way to do that is to forget about color, style, and chart types for the time being. Pick an infographic template based on its structure first, and play with its style second.
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About the Author
Orana is a multi-faceted creative. She is a content writer, artist, and designer. She travels the world with her family and is currently in Istanbul. Find out more about her work at oranavelarde.com